A small agency, deliberately.
ArmaSEO is a founder-led search marketing practice run by Eli Gutilban. We work with a small number of solar and electrical companies in the US and Australia, one company per metro, and we measure our work in tracked calls and booked jobs, not traffic charts.
Why we only serve two trades.
A generalist agency learns your industry on your retainer. We made the opposite bet: know the solar and electrical trades deeply enough that the playbooks, benchmarks, and buyer questions are already built before you sign. The 2026 market made the choice sharper: with the residential tax credit gone, the installers still growing are the ones who own their local search results, and helping them do that is a full-time specialty.
How we operate.
- One company per trade per metro. We never work both sides of your market.
- Month to month. If a month does not earn its fee, you can leave.
- Everything on the record. Calls recorded, rankings tracked, one-page reports.
- Founder on the account. You talk to the person doing the work.
From generalist practice to one niche.
ArmaSEO grew out of a general SEO practice with retained clients across trades and professional services. Years of that work taught one uncomfortable lesson: the results clients love come from depth, and depth does not survive serving every industry at once. In 2026 we committed the brand to solar and electrical companies exclusively, at the exact moment the end of the residential tax credit made owned rankings the difference between installers that grow and installers that fold.
The playbook is public: read how the system works, check what the plans include, or start with the free profile grader and see where you stand. The field notes show how we think before you ever pay us.
See if your market is still open.
Fifteen minutes on a call. Your business first, rankings second.